Northern & Central New Jersey (908) 437-8505 Request a quote

Legal

Website privacy policy

Last modified April 2, 2026. Third-party service and cookie disclosures reviewed August 2, 2026.

Business Identification

Company Name: New Jersey Real Estate Appraisals and Photography LLC (NJREAP)
Contact Information:
Email: [email protected]
Phone: (908) 437-8505
Service Area: Northern & Central New Jersey
Website: njreap.com

Introduction

New Jersey Real Estate Appraisals and Photography LLC (“Company,” “NJREAP,” or “We”) respect your privacy and are committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit the website njreap.com (our “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.

Information We Collect

We collect several types of information, including:

Personal Information:

  • Name, phone number, email address
  • Billing and mailing addresses
  • Payment information (processed securely through third-party processors)

Property Information:

  • Property addresses and legal descriptions
  • Interior and exterior photographs
  • Property measurements and details
  • Appraisal notes and observations
  • Access codes and special instructions (when provided)

Client-Provided Documents:

  • Building permits and certificates
  • Floor plans and surveys
  • Previous appraisals or assessments
  • Property disclosure statements

Technical Information:

  • IP address, browser type, and device information
  • Website usage analytics (via Google Analytics)
  • Cookies and tracking technologies

How We Collect Information

  • Through forms on our website (contact, booking, and quote requests)
  • During on-site property visits and inspections
  • Via third-party booking tools and CRM systems
  • Through payment processors for invoicing
  • From public records and MLS databases when necessary for appraisals

Purpose of Data Collection

We collect and use your information to:

  • Schedule and coordinate property appointments
  • Deliver professional appraisal and photography services
  • Process payments and send invoices
  • Communicate with clients about services and updates
  • Comply with legal and regulatory requirements
  • Improve our services through quality control and analytics
  • Create marketing materials (only with explicit written consent)

Photo Usage and Consent

Important: We do not use property photos for marketing, portfolio, or promotional purposes without prior written consent from the property owner or authorized representative. All property images are kept confidential and used solely for the intended appraisal or photography service unless explicit permission is granted for other uses.

Appraisal Confidentiality

All appraisal reports and supporting data are kept strictly confidential and are only shared with authorized parties, including the client, lenders, and other parties as required by law or with explicit client consent. We maintain the highest standards of confidentiality in accordance with USPAP (Uniform Standards of Professional Appraisal Practice) guidelines.

How We Share Information

We may share your information with:

  • Authorized parties as required for appraisal services (lenders, attorneys, etc.)
  • Third-party service providers (cloud storage, payment processors, CRM systems)
  • Professional service providers (accountants, legal counsel) when necessary
  • Regulatory authorities when required by law
  • MLS systems for comparative market analysis (in accordance with MLS rules)

Third-Party Services

We work with the following types of third-party services:

  • Google Workspace: Email and document storage
  • Payment Processors: Stripe for secure payment processing
  • Supabase: Database and file storage for enquiries, property records and delivered work
  • Cloudflare: Website hosting and content delivery
  • Resend: Delivery of transactional email, such as quote confirmations
  • NJ Property Records: Public parcel data used by the address lookup on this site
  • Analytics and Advertising: Google Analytics, Google Ads and Microsoft Clarity
  • Booking Platforms: Scheduling and appointment management

Cookies and Tracking

Our website uses cookies and tracking technologies for analytics, advertising measurement, user preferences, and site functionality:

  • Google Analytics: We use Google Analytics to understand website usage patterns and improve user experience
  • Google Ads: We use Google Ads conversion tracking to measure whether an advertisement led to a quote request. This records that a request was submitted; it does not record the contents of the request
  • Microsoft Clarity: We use Microsoft Clarity to analyze user behavior through session recordings and heatmaps to improve website usability and user experience
  • Essential Cookies: Required for basic website functionality and security
  • Preference Cookies: Remember your settings and preferences. On this site that is limited to your light or dark theme choice, stored in your own browser and never sent to us

You can opt out of cookies through your browser settings or by using cookie preference tools. Note that disabling certain cookies may affect website functionality.

Data Storage and Protection

  • All personal data is protected with industry-standard encryption
  • Property images are stored in secure, password-protected cloud systems
  • Client records are retained for 7 years as required by appraisal regulations
  • Access to client data is limited to authorized personnel only
  • Regular security audits and updates are performed

Your Rights

You have the right to:

  • Access, correct, or delete your personal information
  • Withdraw consent for future use of your property in our portfolio
  • Request copies of data we hold about you
  • Opt out of marketing communications
  • File a complaint with relevant authorities

To exercise these rights, contact us at [email protected]

Children’s Privacy

Our services are not intended for individuals under 13 years of age. We do not knowingly collect personal information from children under 13.

State Privacy Rights

Residents of certain states (California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia) have additional rights regarding their personal information.

Policy Updates

We may update this privacy policy periodically. Users will be notified of material changes via email or website notice. Please review this policy regularly for updates.

Contact Information

For questions about this privacy policy or to exercise your privacy rights, contact us:

Last Updated: April 2, 2026

This privacy policy reflects our commitment to transparency and data protection. For immediate assistance with privacy-related questions, please contact us directly.

No obligation

Get a fee for your property

No obligation, and no fee is ever contingent on the value reached. If an appraisal is not the right instrument for what you need, you will hear that first.